BRIEF
Burn Energy Drink has long been partnered with Lotus F1 Team. Together they want to bring to their fans a new way to experience F1.
But people only know about other energy drinks associated to Formula 1. How can Burn create a new way to experience the Formula 1?
INSIGHT
There are many F1 video games and race simulators where you race against the Artificial Intelligence of the game but, what about if you could race against real drivers?
IDEA
Burn Grand Prix is a digital and immersive F1 experience that blends virtual gaming with the thrills of the real F1 races.
For the first time ever, you will have the chance to race against actual F1 drivers during the real championships, in real time, from the comfort of your sofa.