Creative print advertising to promote the free METRO newspaper
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Bite-Sized News

Creative print advertising to show bite-sized news

BRIEF

Advertising through the visual noise of the everyday commute is quite hard.
So, how do you promote the free METRO newspaper?

INSIGHT

Metro offers the same news as other papers but in a condensed way, ready to be consumed while commuting.

IDEA

Showing what the Metro newspaper is in a clear and direct way.

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AWARD

D&AD Student Competition In-Book 2010