Money Talks

Ambient media to connect to people’s spontaneous buying

BRIEF

Lastminute.com is much more than a cheap flight site. They also do shopping sprees, theatre, car rentals, restaurants, etc. They wanted to connect to people’s spontaneous buying through a direct and effective ambient media reaching the target at the right moment of spending.

INSIGHT

When people go shopping, sooner or later they need to go to a cash machine.

Money Talks Creative Ambient Media Campaign

IDEA

Cash machines around London main shopping areas are modified so that every time someone takes money out of them, the first banknote is a fake 20 pound note sponsored by lastminute.com

‘Empty your to-do list, not your account’

This ambient media advertising idea connects with people at the right moment of spending.