Ford Puma ST vs. RC

BRIEF

The Ford Puma ST is Ford’s first high performance compact SUV in Europe. How can we launch the model and showcase its superior handling and cornering capabilities?

IDEA

Let’s put its cornering capabilities to the test in a race against itself. Well, actually, against a 1/10th scale radio-controlled RC car replica.

Watch the Puma ST racing against the Puma RC in this high-octane branded content film, who will win?

PRODUCTION

The film was shot at the famous Brands Hatch circuit. Louise Cook, WRC driver, raced against Lee Martin, EU and UK RC champion.

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