Ford is launching its new All-Electric Ford Explorer SUV globally. How can we flip the traditional in-person car reveal?
Together with the IMAGINATION team, we delivered a digital-first brand experience to launch the new All-Electric Ford Explorer setting a new standard for brand experiences in the automotive industry.
Embark on an epic drive as you get behind the wheel of the new All-Electric Ford Explorer in an immersive Virtual Test Drive.The use of the latest cutting-edge real-time technologies (Unreal, pixel streaming and a hyper realistic digital twin of the Ford Explorer) blur the lines between reality and virtual reality. Everyone can enjoy the best visual experience without the need of a high powered device.
You can experience the virtual test drive on desktop or mobile at https://driveelectricexplorer.com