Ford Explorer Virtual Test Drive

BRIEF

Ford is launching its new All-Electric Ford Explorer SUV globally. How can we flip the traditional in-person car reveal?

IDEA

Together with the IMAGINATION team, we delivered a digital-first brand experience to launch the new All-Electric Ford Explorer setting a new standard for brand experiences in the automotive industry.

Embark on an epic drive as you get behind the wheel of the new All-Electric Ford Explorer in an immersive Virtual Test Drive.The use of the latest cutting-edge real-time technologies (Unreal, pixel streaming and a hyper realistic digital twin of the Ford Explorer) blur the lines between reality and virtual reality. Everyone can enjoy the best visual experience without the need of a high powered device.

You can experience the virtual test drive on desktop or mobile at https://driveelectricexplorer.com

The branded experience was presented during the virtual launch event where Martin Sander (General Manager, Ford Model e Europe) revealed the new All-Electric Explorer to a global audience.

MY ROLE IN THE PROJECT

I was the Associate Creative Director (ACD) of the project, leading the creative of the virtual test drive and coordinating the different team members: Creative Direction, UX/UI designers, copywriters, Unreal developers, project management, client and technical development team.