Ford Explorer Virtual Test Drive

BRIEF

Ford is launching its new All-Electric Ford Explorer SUV globally. How can we flip the traditional in-person car reveal?

IDEA

Together with the IMAGINATION team, we delivered a digital-first brand experience to launch the new All-Electric Ford Explorer setting a new standard for brand experiences in the automotive industry.

Embark on an epic drive as you get behind the wheel of the new All-Electric Ford Explorer in an immersive Virtual Test Drive.The use of the latest cutting-edge real-time technologies (Unreal, pixel streaming and a hyper realistic digital twin of the Ford Explorer) blur the lines between reality and virtual reality. Everyone can enjoy the best visual experience without the need of a high powered device.

You can experience the virtual test drive on desktop or mobile at https://driveelectricexplorer.com

MY ROLE IN THE PROJECT

I was the Associate Creative Director (ACD) of the project, leading the creative of the virtual test drive and coordinating the different team members: Creative Direction, UX/UI designers, copywriters, Unreal developers, project management, client and technical development team.

AWARDS

The full branded experience has won the following awards:

• Campaign Experience Awards 2024 in the Virtual Experience B2C category. (Details)
• Nominee in the The Webby Awards 2024 as ‘Best Feature’ in the AI, Metaverse and Virtual category. (Details)

THE REVEAL

The branded experience was presented during the virtual launch event where Martin Sander (General Manager, Ford Model e Europe) revealed the new All-Electric Explorer to a global audience introducing the campaign platform ‘Exploring reinvented”.

RESULTS

The launch was a success with the audience engaging with the experience an average of 4 minutes. Visitors were 3 times more likely to convert to a reservation after getting behind the wheel with the Virtual Test Drive.

There has been more than 365,300 virtual test drives (as of 13th December 2023)