FORD PUMA ST vs. RC
Race against the machine
BRIEF
The Ford Puma ST is Ford’s first high performance compact SUV in Europe. How can we launch the model and showcase its superior handling and cornering capabilities?
IDEA
Let’s put its cornering capabilities to the test in a race against itself. Well, actually, against a 1/10th scale radio-controlled RC car replica.
Watch the Puma ST racing against the Puma RC in this high-octane branded content film, who will win?
PRODUCTION
Driving the full-size Puma ST was WRC rally driver, Louise Cook. While the miniature Puma was driven by Lee Martin, a professional RC racer.
The venue for the showdown was the iconic Brands Hatch motor racing circuit in the UK.
SOCIAL ACTIVATION
We leveraged the driver's Instagram channels to get the audience excited about the race. Both drivers teased the challenge to their fans and tagged each other in a friendly face off before the race
