BITE-SIZED NEWS
Creative print advertising to show bite-sized news
Outdoor
Print
BRIEF
Advertising through the visual noise of the everyday commute is quite hard. So, how do you promote the free METRO newspaper?
INSIGHT
Metro offers the same news as other papers but in a condensed way, ready to be consumed while commuting.
IDEA
Showing what the Metro newspaper is in a clear and direct way.
AWARDS
D&AD Student Competition In-Book 2010